Thursdays Lingerie and Swimwear is made by women who understand “the struggle”, offering feminine and delicate designs that can support a load. The essence of the brand celebrates diversity, with each collection highlighting a unique part of Africa while properly fitting a more relatable body shape. They work with local women in design and development, striving to keep a critical skill alive, and were nominated as one of the top 5 most exciting South African start-ups of 2018.
Described as “a bulldog that never gives up” on popular investment show, Shark Tank, Thursdays’ founder Shona Macdonald remains determined to build a lingerie brand in an industry that is on a steady decline in South Africa. Over the last two decades most textile factories in the country have closed due to the rise of fast fashion and the industry’s inability to compete with cheap Asian imports. As a result, many jobs have been lost, forcing skilled workers into alternate career paths or early retirement. Shona is committed to being a driving force that breathes new life into this sector, focusing her attention on the once thriving lingerie industry.
