Promincor – Lingerie Française have announced the second edition of its French Lingerie Loft concept, to be held in central London from the 17th – 20th October 2019. The French Lingerie Loft London will highlight the savoir-faire of the 14 French Lingerie brands represented by Promincor – Lingerie Française, including Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata, and Simone Pérèle, with an immersive experience that will include talks on the latest lingerie trends, sustainability, wellbeing and body positivity.
By bringing together 14 of the most renowned French brands, Promincor – Lingerie Française will create an oasis of ‘all things lingerie’ with brand presentations, professional bra-fittings, a display of antique pieces, as well as a chance to see all the latest lingerie collections in one space. Promincor – Lingerie Française have officially appointed CiCi PR & Events to manage the entire event organisation for the four-day pop-up showroom open to the general public, as well as an invitation-only VIP launch event.
“We are really pleased to be bringing the successful French Lingerie Loft concept to the UK and are truly convinced that the collaboration with CiCI PR agency will be a success in terms of media and general public exposure,” adds Ulyana Sukach (International Development Manager) Promincor – Lingerie Française.
