Germany’s largest order platform for bodywear and beachwear, Supreme Body&Beach in Munich, has long established its position as leading European trade event in the segment. At the latest edition on July 21-23, an international roster of exhibitors presented over 500 collections for the SS 2020 season and the event organizers were highly satisfied with this latest edition. “The positive feedback we’re receiving from exhibitors confirms our assessment – Munich’s international reputation as key order event location for bodywear and beachwear is growing,” says Stephanie Essler, Supreme Body&Beach project leader.
The extreme success of the order show format is not least due to the fact that buyers find all key exhibitors from the bodywear and beachwear segment under one roof, which makes Supreme Body&Beach highly attractive. The leading trade show also provides aspiring newcomer labels great opportunities to conquer the European market, and some of the highlights of the latest edition included premieres of collections by Codello Beach, A-dam Underwear, Sanddollar, Banana Moon, Havaianas and more.
Italian label IU Rita Mennoia was among the Supreme Body&Beach first-timers in Munich. “We came here to present our SS20 collection for the very first time in Germany,” says Fabiola Montanari, Export, IU Rita Mennoia and Le Foglie. “We couldn’t have picked a better event and place than Supreme Body&Beach in Munich. The strong presence of fashion retailers make Body&Beach a key event for every label set to succeed on the German market. Our sophisticated collection was met with great interest!”
Carl Ross, Carl Ross GmbH & Co. KG adds: “Even though the summer season is traditionally a little slower for our product categories, we are highly satisfied with this latest edition of Supreme Body&Beach for SS20. A very positive surprise was the large number of clients who came from far away. We were able to meet with buyers from Belgium, the Netherlands, and Spain.”
