Bluebella’s international expansion has surged with new stockists in Europe, Australia and New Zealand. The London-based label is benefitting from a major shift in shopping patterns, with many premium retailers looking to include more affordable brands.
From this summer, Bluebella will be stocked by luxury Italian fashion retailers Luisaviaroma (online and in its flagship store in Florence) and La Rinascente and in Athens’ famous Attica store. In Australia, Bluebella is being sold online by Porteavie.com and will be sold in David Jones’ new flagship department store in Elizabeth Street, Sydney, as well as online. In New Zealand, Bluebella is launching in Ballantynes in Christchurch.
Bluebella CEO Emily Bendell said: “I am delighted at the growing breadth of our retail partnerships and the shift in the luxury market that seems to be developing internationally. Premium retailers are looking to offer their customers a wider choice of product and price point whilst still of course demanding a quality and high designed product. We have always prided ourselves on making luxury accessible so this first perfectly with out own offering and strategy.”
