In a new campaign starring Caroline Vreeland, Agent Provocateur transforms everyday moments into iconic moods. Four archetypal moods are embodied by Caroline Vreeland, singer-songwriter, fashion muse and great-granddaughter of legendary style-setter Diana Vreeland.
Creative Director, Sarah Shotton comments: “We are thrilled to be working with Caroline Vreeland who epitomises the iconic AP woman with her sensational body with voluptuous curves. AP is a brand for everyone and the campaign celebrates Caroline and her body across four moods in an iconic Agent Provocateur way.”
The dishevelled loveliness of Sensual Romance is translated in vintage-style lace in seductive tones of pink and nude; The Mercy corset is the ultimate expression of Seductive Power, with panels of quintessential lace with rigid embroidery that control the body and give the ultimate fifties hourglass look, while a flesh-coloured lining gives the illusion of skin beneath. Daily Elegance is embodied by the perpetually enchanting Hinda Bra and Hinda Brief in versatile black, crafted from delicate French Leavers Chantilly lace, while the Clea Wireless Bralette and Clea Brief define Weekend Indulgence. Crafted from a soft, smooth black modal fabric and cut for ultimate comfort, they feature the Agent Provocateur branding in playful pink.
Caroline Vreeland comments: “It has been quoted that a great dress disappears when a woman wears it. This is the closest way to describe how I feel in Agent Provocateur lingerie. The set, of course, is wildly-breathtakingly visible. But an AP set, no matter how complex or decadent, does not wear the woman. She wears it. At the shoot, when I saw my curves, my tummy, my breasts, accentuated and celebrated by the lingerie and not hidden by it or disguised within it that is when I felt sexy. AP lingerie is a celebration.”
