Curvy Kate have championed body confidence, body diversity and body positive vibes for 10 years and continue to do so on the daily. The fuller bust lingerie and swimwear brand is a huge supporter of the Be Real Campaign, who is determined to change attitudes to body image and help all of us put health above appearance and be confident in our bodies. Curvy Kate and Be Real are now teaming up to spread those positive body vibes with their #BeRealCartwheel challenge, aimed at raising awareness for the Be Real Campaign.
“Being real is about showing off how amazing your body can be and what better way to do that than cartwheeling your way to fabulousness. With the immense pressures placed on people to look perfect, we want to raise awareness that being you is good enough! The Be Real Campaign are proud to be partnering with Curvy Kate, a brand which consistently celebrates and champions body confidence,” said Liam Preston, Head of Communications, Be Real Campaign. To take part in the challenge:
- Ask friends or family to film you doing a cartwheel in your luxe, in your lingerie, in your gym kit or just your outfit of the day;
- Nominate three friends, tag @CurvyKate (IG & FB), @Be_Real_Campaign (IG) @BeRealBodyConfidence (FB) and use the hashtag #BeRealCartwheel;
- Share your post and watch all your pals around the world showing off their perfectly, imperfect cartwheel!
All proceeds raised from the cartwheel challenge will be donated to YMCA to further the Be Real Campaign.
