Shock Absorber is aiming to champion women’s sport with its new partnership – becoming a principal partner to both Bristol Sport’s women’s teams, Bristol City WFC and Bristol Bears Women ahead of the 2019/20 season.
Bristol City Women
In a record-breaking deal for the Bears Women, Shock Absorber will be their new front of shirt sponsor for the Tyrells Premier 15s 2019/20 campaign. The UK’s number 1 sports bra brand will also extend its sponsorship to Bears Women footballing counterparts as they become sleeve sponsor for FA Women’s Super League 1 side Bristol City Women.
In addition to sponsorship, players will be kitted out in Shock Absorber’s Extreme Impact range and educated on the importance of wearing a proper sports bra. El Snowsill from Bristol Bears Women and Sophie Baggaley from Bristol City WFC will also be acting as Shock Absorber brand ambassadors.
Hanesbrands Head of Marketing UK and Ireland, Heather Nogueira said: “We’re looking forward to developing this key partnership in the West of England with Bristol Bears Women and Bristol City Women. The prospect of how we can help educate not just professional athletes but also all sportswomen on the importance of wearing the right sports bra is hugely exciting.”
Robbie Stephenson/JMP – 23/08/2018 – RUGBY – Shaftsbury Park – Bristol, England – Bristol Bears Women
Bristol Sport Group Head of Commercial, Caroline Herbert, said: “We are delighted that Shock Absorber has joined us as a principal partner to our women’s teams. The quality of the Shock Absorber products has put them at the forefront of the sports bra industry and it is fantastic to have our women’s teams partnered with such an elite and world renowned brand.”
