Brazilian flip flop brand Havaianas is proud to launch the Local Soul project, giving local artists in 3 locations the chance to use Havaianas as a canvas to showcase their design and inspiration. Tel Aviv, Mykonos and Ibiza have been chosen because of their vibrant landscapes and atmosphere, beach location and cool vibes. The brand will also be taking over a beach venue in each place for the whole summer to bring a touch of Brazil, with a special music session each week, and one very special headline event in each location over the summer.
Two pairs per location are available to buy exclusively from selected retailer in Ibiza, Tel Aviv and Mykonos, and each one of the artists chosen bring a different art form and take on the project:
- Rafi Perez (Tel Aviv), known for his colourful artworks focusing on the city itself and the lively LGBTQ community who live and visit the city;
- Athenian Marina Vernicos, who takes her photographic inspiration from the seascapes, architecture and landscape of Mykonos;
- World Family Ibiza, whose own story is told in their design for the project. As fashion and textile designers their embroidery plays on the warmth of the island.
