Shock Absorber, the UK’s number one sports bra brand, has joined forces with women’s running community This Mum Runs to become its exclusive sports bra partner.
This Mum Runs is a community with a vision to help mums be happier and healthier through running. Empowering and enabling them, whatever stage of their fitness journey, to find physical and mental wellbeing through running, friendship and headspace. The community is 50,000 strong and growing daily – with thousands of runners taking part in hundreds of free weekly runs, led by Run Angels. They are local volunteers specially trained by This Mum Runs HQ who plan run routes, are a friendly face to welcome members, warm everyone up, keep people safe and make sure no one gets left behind.
The new partnership – Official Supporter of This Mum Runs – will see Shock Absorber educate the community about the importance of wearing the correct fitting sports bra whilst running, with product launches and news shared with the community across the This Mum Runs digital channels.
Mel Bound, This Mum Runs Founder and mum of two, said:
“It is so important to wear a properly fitted sports bra when you run to help make doing physical activity more comfortable, especially during and post-pregnancy when your body changes. This exciting new partnership with Shock Absorber – with their brand expertise and product innovation – will support our community, quite literally, on their running journey, making for happier and healthier mums, which is what This Mum Runs stands for.”
Each month Shock Absorber will celebrate the brilliant women in the This Mum Runs community through a brand ambassador programme. This will see individuals nominated by Community Leaders to share their inspirational stories across both Shock Absorber and This Mum Runs social platforms.
