Rebranded Unique by Mode City in 2018, the essential Salon International du Swimwear is committed to placing multifaceted femininity at the very heart of this event. For its 2019 edition, the event shines a spotlight on women in all their beautiful diversity and partners with three ambassadors for an #IFEELUNIQUE final tableau that will be 100% body positive.
A real thought leader in summer trends for 35 years now, Mode City has found a way to highlight a societal phenomenon that is becoming ever more important by reflecting it in the event’s own name. Last July 7th 2018, an unprecedented casting process discovered 16 women who walked the runway with massive energy to spotlight their unique beauty. This became a celebration of the body that reaffirmed Eurovet’s expertise in offering more than just a trade show: a truly new vision of femininity.
Because being normal doesn’t mean living “sans” glamour, because body positivism seeks to promote all that’s special about each woman, the #IFEELUNIQUE final tableau of the fashion show will once again offer an incredible experience. Brands will help 16 women personalize a swimsuit that each of them will wear for the occasion: a unique swimsuit for each of these women who are truly…unique! Three influencers – @ELY_KILLEUSE, @SYLVIENFINMOI and @MYBETTERSELF – have also been chosen to become ambassadors for this initiative by offering a contest to their communities with a chance to win a place in this fashion event that promises to be, as we say in France, “EX-TRA-OR-DI-NAIRE”.
