Lingerie specialist Hunkemöller is pleased to announce the name of its new new Global Design Director. Andrew Lane will be taking over the position from Zoe Price-Smith, having previously worked for fashion houses such as Vera Wang, Donna Karen, Narcisco Rodriguez and Tommy Hilfiger. With over sixteen years of experience in the fashion industry at international level in New York and Tokyo, Andrew will contribute to Hunkemöller’s brand success with his enormous knowledge in the field of lingerie, swimwear, nightwear and women’s fashion.
“It’s an honour to start working for Hunkemöller in this new role,” said Andrew. “This is a unique opportunity to share and apply my fashion knowledge for this remarkable brand. Together we’ll be able to take Hunkemöller to a higher level in regards to inclusiveness, innovation and design, and to be able to offer all Shero’s with collections that will bring out true excitement and inspiration.”
CEO Philip Mountford has expressed great enthusiasm towards the arrival of Andrew Lane. “Andrew’s positive energy, creativity and experience in the fashion industry will strengthen the brand, the collection and the overall focus of the company. I’m looking forward to working closely together and to strengthen the design process with his knowledge. His unique vision and fashion retail experience will take Hunkemöller from being known as a lingerie specialist to becoming a high street fashion brand, whilst maintaining our fashion driven strategy.”
