Bluebella is launching its swimwear range internationally in a string of new stockists from January, following the launch of the brand’s first swimwear lines this year. Following a successful launch on the Bluebella sites globally, a number of big retailers are stocking the collection in the New Year including Lipsy in the UK, Zalando in Germany, Yoox in Italy, Zalora in Hong Kong and Zappos in the US.
Bluebella founder and CEO Emily Bendell said: “Moving into swimwear has been incredibly exciting for us and it is great that so many important stockists around the globe have picked up on the range. Swimwear is evolving so fast and we have found that the Instagram generation which has responded so well to our lingerie are now doing the same with swim.”
