Home ProductsShapewear Wacoal introduces shapewear innovation Body Lift

Wacoal introduces shapewear innovation Body Lift

by Underlines

For AW19 Wacoal introduces Body Lift, a brand new innovative shapewear collection developed in Wacoal’s homeland of Japan. Body Lift was designed exclusively to offer incredible total body shaping and support, with high levels of stretch and  featuring targeted firmer zones knitted directly into the fabric, ensuring the garment is easy to get on and comfortable to wear. Unique nano fibre is directly knitted into the fabric in panels for targeted performance.

Available in black and macaroon, Body Lift launches in two styles: a long leg shaper and a high waist long leg shaper, both featuring firming panels at the front to smooth and flatten the waist, at the back to slim the back legs and inner thighs as well as lifting the bottom. Complete with soft brushed nano fibre panels which run along the waist to lift the silhouette when putting on the garment and hold it in place during wear.

Sachi Wakashiro, Wacoal lingerie Director said: “We’re really looking forward to introducing the Body Lift collection. This design is based on Hada Lift, the hugely successful Wacoal shapewear collection sold throughout Japan and Asia which has sold over 664,000 units. Now coming to Europe, the same unique Hada Lift technology has been applied to Body Lift but we have adapted it slightly to further increase the smoothness and svelte silhouette it gives.”

“The special knitting technic that has been applied to the garment and Nano fibre gives it a super soft texture which is really comfortable to wear,” she adds, “and the flat seams it features means it looks invisible when worn under clothing. We’ve created Body Lift to fit, lift and wrap your figure – it’s totally unique in the way it shapes and supports your figure so we’re really excited to hear everyone’s reactions to this new range.”

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