This year, the CL group (Chantelle Lingerie) is recognised with the title of Salon International de la Lingerie Designer of the Year 2019 for the modern spirit of its new brand positioning. The French lingerie specialist has taken a bold step in rethinking its entire brand portfolio, which now emerges through the “designed by CL” signature.
Renaud Cambuzat, Chief Creative Officer, says: “In a world that’s more visually oriented than ever, where brands particularly highlight emotion and experience, we wanted to strengthen our position as product experts and offer a new approach to our image. This is a real opportunity to align ourselves with how a new generation of women buys lingerie, and to take this industry into a new creative era. Along with the emergence of this CL group signature, we have completely revamped the creative direction of our brands so that they’ll remain powerful and relevant, and distinct yet compatible, in an environment that is evolving rapidly.”
