Luxury Legs is launching their own brand POIS (Pull On In Style), specialising in leg products. Madelaine Sheldon, co-owner of Luxury-Legs.com, speaks about the launch of POIS: “As Luxury-Legs.com is an on-line destination for leg products, I wanted to create a brand which stands for quality and comfort, British made with a classic good look. During a trip abroad I bought a pair of trousers in a shape that really inspired me!”
What do you think the unique selling point for POIS is in relation to other brands in the market right now?
Made in Britain from high quality stretch fabrics. We can also react immediately to customer demand as we manufacture locally.
Right now there is a big trend of shunning fashion in the name of comfort – with POIS there is the sense that you can have both. Tell us about some of the features of POIS that emphasis comfort and style?
POIS silhouette is totally smooth, a deep waist band that moulds to your shape no zips, buttons or pockets to dig, winter jersey fabric to keep you warm or lighter cotton for warmer climates, designed with a straight cigarette leg, can be worn with a heel or a trainer depending on the look you want, it is versatile and fits everyone from boyish to fuller silhouettes.
What is next for POIS? Any more style, colour, fabric in development?
I am always on the lookout for beautiful stretch fabrics, currently sampling some for next season in new colours and weights. There will always be tweaks to the design to respond to current trends.
