Established in 2015, The Sports Edit is a multi-channel retailer that offers its discerning customers a carefully curated selection of the world’s finest sportswear and accessories and has just opened a new retail site at Coal Drops Yard, new shopping destination at Kings Cross. The retail shop has been designed as the flagship store for the Sports Edit by retail creative agency, design4retail. The retail agency were involved in every aspect taking the concept through to product and installation.
Nick Paulson-Ellis, Founder and CEO of TSE, originally set out to offer edits of the finest sportswear from across the globe. However, since its beginnings, just three years ago, the brand has become more than the supplier of a premium sportswear, but also offers of a curated lifestyle. With their digital platforms supplying content directly from the TSE team, industry experts and ambassadors, on everything from yoga advice to clean eating and sustainable sportswear, their approach to retail is a holistic one, which focuses on athletic empowerment and wellness.
Originally launching with eighteen brands, TSE now stocks nearly fifty diverse collections appealing to their core audience which range from the experienced yogi through to the casual curators of athleisure, and the retailer is continually seeking out innovative and emerging brands to bring something new to its customers in the UK.
The Sport’s Edit’s 90m² store is located at Unit 76, Coal Drops Yard, London, N1C 4DQ (Viaduct Level, Western Coal Drops) and opened last Friday (26th October).
