Wacoal Lingerie has partnered with Wise Women – a group of women engaged in arts and culture – to become a Patron of Beauty. The partnership helps Wacoal to bring to life its unique heritage, with the launch of a new artistic project that champions female artists in France. Founded by Koichi Tsukamoto who believed not only in extraordinary craft, but in serving as a creator of culture, Wacoal and Wise Women are working with six female artists to create unique pieces of art that showcase what female beauty means to them.
Wise Women, represented by its founder Maroussia Rebecq and art influencer Margaux Barthélémy, will work with Wacoal to showcase a female artist each month, including painters Ines Longevial and Apolonia Sokol, ceramics artist Alice Guittard, sculptor Celia Nkala and collage artist Leslie David. The first piece of art will be created by Camille Vivier, an award-winning French fashion photographer, and captures the beauty of refined and feminine, yet strong women in society.
The six pieces of art will be showcased at Wacoal’s Capture Beauty exhibition, taking place at La Villa Rose. The exhibition will launch on International Women’s Day on the 8th March 2019, running until the 16th March and will be open across two consecutive weekends. The artwork will also be available to purchase with proceeds going towards Wise Women to help support a future generation of artists.
A competition will be running throughout selected stores across France until the end of October to give customers the chance to win all six of the lingerie collections featured in the Patron of Beauty campaign, including the silhouette enhancing Sexy Shaping collection, the sophisticated Lace Perfection collection, the lavishly embroidered Opulence collection in both White Jasmine and Black, the flattering and sleek Shape Air collection and the natural shaping Eglantine collection in Red.
