Passionata will launch in six John Lewis stores this month with Autumn/Winter 2018 as the debut collection. From 14th August, John Lewis customers near London (Oxford Street), Newcastle, Reading, Exeter, Cardiff and Leicester can shop the ranges in store, and the collection will also be available online.
Taking inspiration from London as a concrete jungle, Passionata’s AW18 collection highlights the desire to explore, reflect and indulge from the haze of day to the neon lights of night. With over 25 years of industry expertise, Passionata has grown up with a new generation of free-spirited, hedonistic women and offers an edgy alternative to classic French lingerie.