Just-style’s latest report provides in-depth analysis of the global market for lingerie as well as supply chain information. Key statistics include the largest lingerie markets, who supplies these markets and an analysis of consumer behaviour, which found that in the developed world the average woman buys three to four bras and between five and nine pairs of briefs per year.
Some key statistics from the report:
- Estimated biggest lingerie market 2018: Europe (39.0% of the global total)
- Predicted purchases of briefs: 5,275m units in 2018
- Top sourcing country: China (41% of total global bra exports in 2016)
The entire report can be purchased from just-style.