Agent Provocateur have opened a new boutique at Florida’s luxury shopping destination Bal Harbour, revealing a new visual identity and transformed retail environment. Whilst the iconic palette of pink and black remains clear and true to both its lingerie collections and its décor, a fresher feel comes into play at Bal Harbour. Leading the design was Agent Provocateur’s Creative Director, Sarah Shotton, who describes the new interiors as ‘still very sexy, but much more feminine and approachable.’ The brand’s refit will eventually roll out to all 52 Agent Provocateur stores, a mix of standalone and franchised in 16 countries.
Reference points in the design and decoration remain aligned with the brand’s heritage, alongside inspiration from vintage interiors and lifestyle. Together with bespoke furniture designed in-house and created in Italy, original rattan pieces and 1970s Venini chandeliers bringing indulgence to every corner. A reinvigorated look comes courtesy of baby pink panelling and textured gold wallpaper with artist-applied flamingo and palm motifs and the changing rooms are decorated with lavish House of Hackney wallpaper. AP’s enduring love of touchable textures is indulged through sumptuous silk velvet curtains in palest pink, with leopard print rugs contrasting against pale oak flooring.
