watercult presents a new visual design with an enhanced brand statement for the Spring/Summer 2019 season. On the market since 1996, the brand underwent a relaunch in 2008 and now reflects its core with a new look and claim, “Summer State of Mind”.
The self-confidence of the brand’s customers is embodied by a new logo, the use of capitals and a signet for more freedom of design. Labelling and packaging have also been redesigned to reflect femininity in natural colours and a light gold embossing. The strengths of the brand are emphasised: attention to detail, respect for traditional craftsmanship integrated into contemporary design, the influence of diverse ethnic elements and high quality standards for fit and materials.
Maya Mehlhorn, managing director and responsible for the design of the brand, says: “We have tripled our sales in the last five years and our goal is to further establish watercult as a summer-wear brand in the national and international market”.
