Leading American period solutions company THINX is coming to the UK with an exclusive partnership with SODA in Selfridges. Beginning 22nd June 2018, THINX will be selling a capsule range of period-proof underwear.
THINX CEO Maria Molland Selby said: “The mission of THINX is to create the most innovative period solutions that empower our people and sustain our planet, while breaking taboos about menstruation and reproductive health everywhere. We are thrilled to team up with SODA in bringing our breakthrough products to the UK. SODA epitomizes innovation and was an obvious choice for our first major retail partnership.”
Every pair of THINX pants is made with a patented 4 layer technology for ultimate period protection – moisture-wicking cotton, anti-microbial lining, super-absorbent fabric and a leak-resistant barrier. This means breathability, odour control and fast absorption, allowing you to stay fresh and dry to go about your day as normal. Depending on the flow, THINX period-proof pants can replace pads and tampons, or be worn with tampons and cups for extra protection.
The THINX collection available at SODA and on Selfridges.com will include hiphugger, sport and hi-waist styles, available in sizes XS to XL. The range will also include a new limited edition hiphugger style in a lush green colour, reflecting the roots of the THINX sustainability mission – underwear that prevents period leaks without extra plastic.
