Parah announces the opening of two new Italian boutiques offering customers a true Parah experience. Located in Verona, the city of art and love, and Forte dei Marmi, international luxury destination on the Versilia coast, the stores exude elegance and class in powder pink velvet panels, granite and marble. Parah aims to illustrate the beauty, refinement and excellence of a Made in Italy company that, since 1950, has brought to life exclusive creations, and can now provide a contemporary customer experience, cosy and sophisticated at the same time.