Sports fashion retailer JD Sports has launched a new website for own brand Supply & Demand. The venture will see the athleisure label providing men’s, women’s and kids clothing to the masses.
Inspired by urban culture, with nods to the hip hop and grime scene, Supply & Demand appeals to the current generation. Most notably, the brand collaborated with Manchester grime artist Bugzy Malone on two collections, proving authenticity in its city roots. Serving style to casual and sporty shoppers, customers can expect to find jackets, hoodies, t-shirts and track pants amongst the products available on the new site.
