Katherine Hamilton have expanded into the Nigerian market with Trouvai Lingerie. Their Continuity collection is now available at Trouvai’s flagship store in Lagos, their new store in Ikoyi and online store trouvailingerie.com. The expansion follows increasing interest from fuller bust retailers identifying the emerging demand for luxury large cup lingerie in the Nigerian and wider African market.
“We are excited to be stocking Katherine Hamilton to build on Trouvai’s vision of catering for the intimate apparel needs of the modern African woman. We will continue to provide a luxury shopping experience at our retail stores and great fitting premium/luxury lingerie for our customers,” said Abby Latzel, Creative Director at Trouvai Lingerie.
“We’ve become aware of the growing demand following enquires from start-up and established companies over the past 12 months, identifying the gap in the market. As a larger cup brand and fit focussed retailer, Trouvai have spotted the demand early and look set to lead the way in catering for this emerging market. We’re delighted to be working with such a responsive retailer who understands our vision,” adds Katherine Payne, Managing Director at Katherine Hamilton.
