European Lingerie Group (ELG) is pleased to announce the appointment of Mrs Baiba Birzniece as Head of Strategy, M&A and Investor Relations. This is a new management position within the group, which reflects the ambition to become a leading player in the vertically integrated fabrics and lingerie industry in Europe.
In her new capacity, Mrs Birzniece, who oversaw the acquisition of Felina as a member of the Group’s Supervisory Board, will now join the management team to help formulate and carry out the Group’s long-term vertically integrated strategy. She will also be responsible for structuring and managing the Group’s external financing arrangements and investor relations. Baiba Birzniece graduated from Vidzeme University with a degree in Business Administration, and has worked as an advisor for KPMG, a business development manager at Lattelecom and as a CFO of Silvano Fashion Group. She is a member of the Association of Chartered Certified Accountants (ACCA).
European Lingerie Group (ELG) manufactures fabrics, laces and embroidery for the lingerie industry in its production facilities in Latvia and Germany. Following the acquisition of Felina in 2017, European Lingerie Group covers the full spectrum of lingerie production from design and production of fabrics to end-products trading through more than 5000 points of sale in 46 countries worldwide.
