Marie Jo launched its first swimwear collection with an ode to timeless and powerful style icons like Romy Schneider, Catherine Deneuve, and Grace Kelly. What do these women have in common with the brand’s five ambassadors, Paulien Riemis, Yara Michels, Lena Lademann, Karen Fleischmann, and Julia Mosig? These are all strong women and inspirational Marie Jo muses.
Over 100 #everydayheroines were invited to attend the collection launch during a spectacular event at a luxury spa in Amsterdam hosted by the five celebrity ambassadors from Belgium, the Netherlands, Germany, and Switzerland. The guests were pampered, inspired, and challenged to step outside their comfort zones under the motto ‘Do you dare to take the plunge?’ The five hostesses opened the event with inspiring tales of their own ‘big plunge’ moments. From buying a house to having a baby to switching careers: these women dared to take the plunge and unapologetically chose their own future and happiness.
This elegant line of innovative swimwear created for living and loving is Marie Jo’s response to trend-specific swimwear. It is the Belgian brand’s vision of swimwear for ambitious women who want to get the best out of life and express their individuality. Women who deserve to be pampered. True #everydayheroines.
