Lingerie brand Bluebella is making waves with the launch of its first swimwear collection, which will go on sale this week in a colour palette of monochrome and rose dust. The eight piece Bluebella Swim range reflects the confident signature style of the brand’s lingerie designs.
Bluebella CEO and founder Emily Bendell said the move into swim was a ‘natural and obvious’ progression for the label. “Our customers have been asking us to design a swim collection for a wh ile now and we felt now was the right time to do so.Our lingerie design handwriting lends itself beautifully to be interpreted into swim and so we felt very well placed to create a unique swim collection that embodies the Bluebella aesthetic,” she said. “Just as the Bluebella girl wants contemporary, directional, luxe lingerie, she also wants that standout swim piece that turns heads poolside. And we wanted to make sure she had that – and as always at our highly accessible price point.”
The collection is designed to be worn with many of the pieces from the main Bluebella lingerie and nightwear range, giving endless chic and stylish wardrobe options. Using fabrics such as heavyweight microfibre, mesh and whale net, the swimwear is highly wearable at a price point in line with the brand’s ethos of creating luxurious and stylish ranges at an accessible price point. The collection is available now at Bluebella.com and will be launched to trade for SS19 at the shows in June and July, ready for delivery in January 2019.
