On Monday the 5th of March, Hunkemöller introduced their first click & buy fashion show in Amsterdam. Hosted by Doutzen Kroes and CEO Philip Mountford, it was the first time the show was broadcast live worldwide on Hunkemöller’s social media channels, where customers could add the products to their wish list and purchase their favourite items after the show.
The main theme of the show was women empowerment, showcasing a collection of powerful lingerie featuring cut outs, straps, high necklines, lace and embroideries. Nightwear and swimwear also featured in the fashion show and the colour palette ranged from green, black, red, white and pastels to metallic accents.
