Luxury online retailer, Viva Voluptuous, showcased its range of sexy and supportive plus-size lingerie, swimwear and accessories up to size 48F for the first time at the INDX Intimate Apparel trade show in Solihull earlier this month, with a view to putting them on the shelves of super-stores and in catalogues across the UK. The UK-based brand, which also ships to Europe and the US, has uniquely positioned itself in the lingerie market by refusing to scrimp on material or change the style of its designs to ‘granny prints’ and ‘beige’ when its products surpass underband size 38 inches.
“With 55 percent of women in the UK currently being considered plus-size size and the body positive revolution on the rise, it’s never been more important for these women to have access to supportive and sexy bras, panties and swimwear,” says Director of Viva Voluptuous Ltd, Liz Willis.
“Our products, which span up to dress size 26, have been enormously successful online and now we feel the time has come to reach out to even more women by moving them into stores and catalogues. The INDX trade show is the perfect platform to help us do this.”
