Marie Jo
Luxurious Belgian lingerie company Van de Velde (with their brands PrimadDonna, Marie Jo and Andres Sarda) have joined forces with social selling platform provider Pippa & Jean. Women will be able to experience Marie Jo and Prima Donna lingerie at an exclusive Lingerie Styling Event in their own home in the company of friends, and in the very near future order via personalised online boutiques. This is the just the latest step in the company’s ongoing digital strategy (following moves in 2017 to update e-commerce and IT).
The innovative partnership with Pippa & Jean is the next step in Van de Velde’s online sales strategy. Through this partnership, the lingerie company launches a new business model bringing together Pippa & Jean’s successful social selling platform with the experience of luxury lingerie brands Marie Jo and Prima Donna. In Germany, this innovative sales channel will be led by Anja Horst, Van de Velde’s newly appointed Managing Director for social selling. As the former Director Marketing Products & Consumer Promotions at Tupperware Germany, Anja has extensive knowledge about the German social selling market. With her arrival, Van de Velde aims to strengthen its partnership with Pippa & Jean.
The overall size of the German social selling market is currently over 16 billion euros and growing at a rate of 8% per year. With the development of this new innovative sales channel, Van de Velde not only increases the awareness and availability of Prima Donna and Marie Jo brands, but also provides customers the ultimate personalised consumer experience.
