Shirley of Hollywood are celebrating their 70th anniversary, and have launched their spectacular 2018 ‘Big Book’ which is crammed full of new products, new images, and great products for retailers to join in their special event. It all started back in 9148, when Shirleys founder, Herman Schlobohm, was selling notions and supplies to the bra and corset industry in New York. Taking his trade west to California, he started the National Corset Supply House, a family business that grew to include sons Jon in 1960 and Roy in 1961. After years of manufacturing lingerie components, the Schlobohms decided to put the pieces together and manufacture their own lingerie in 1966. Four years later, they purchased the “Shirley of Hollywood” name from a retiring customer and expanded their product line to include corsets, busters, baby dolls, chemises, bras, panties, thongs, stockings, pyjamas, lounge wear and much, much more. The 1980’s brought the third generation of Schlobohms into the family business. Dana Schlobohm-Walczuk took over Design and Marketing; Eric Schlobohm, Sales; Kirk Schlobohm, Quality Control and International Production; and Ron Schlobohm, Domestic Production.
Today, the Shirley family includes more than 100 employees, most long-term. With a talented design team and state-of-the-art sewing facilities, Shirley has become a premier provider of sexy lingerie and loungewear, bringing the magic and mystique of Hollywood to women everywhere.
Shirley’s distributors for the UK and Ireland is Yorkshire based Alterego. CEO Diane Gordon-Freeman commented “We are extremely proud to be associated with Shirley of Hollywood” Diane explained, “It is a brand that is still going from strength to strength, even after all these years, the garments are really well made, repeat business is great, and they are really nice to work with. The new Big Collection is brilliant, I’m sure that our Retail Partners will be very impressed, and hopefully will have very successful year with the brand”.
