Marie Jo L’Aventure 2018 evokes a carefree summer feeling with a tasteful interpretation of the athleisure trend. The advance of athleisure returns in its most expressive form in an innovative new cut: the Botan lingerie series has been conceived as a traditional bra cup but has the look of a triangle cup. Its clever line fits in seamlessly with the athleisure trend, further enhanced by the unique comfort that it offers.
The collection is contemporary and daring, with a stylish mix of Khaki, Neon, Mint Green, Café Latte, Rose Wood and Barbe à Papa. Stripes and checks are eye-catchingly combined with a refined palette of fresh summer tints. Structure is tempered by fine detailing and patterns inspired by Eastern designs, while light details and transparent accents are tempered by a minimalist line.
This summer, Marie Jo L’Aventure brings out the care-free nature in every woman with a pure, intelligent lingerie collection that not only looks elegant, but also feels like a second skin. This lingerie collection combines ground-breaking minimalism with contemporary cosmopolitanism: serene, unforced and innovative.