Bluebella has launched in Selfridges as its sale surge ahead of Valentine’s Day. The award-winning brand is being sold online and at the flagship Oxford Street store. Three key lines are Karolina, Natalia and Marina.
Bluebella chief executive Emily Bendell said: “We are delighted to be working with Selfridges – a byword in beauty and quality. It’s Body Studio is a gorgeous collection of everything that is best in lingerie and nightwear. We have loved working with the team at Selfridges who have done an amazing job showcasing the lingerie”.
The brand has also secured a slot at the Oxford Street flagship store of John Lewis.
Marina series
