Anita Active scoops Award
Each year, the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.
Anita Dr. Helbig GmbH was a winner of this year‘s iF DESIGN AWARD in the discipline product, sports/outdoor/bicycles category with its sports tights massage from their AW2018 collection.
The Anita active sport tights massage won over the 63-member jury, made up of independent experts from all over the world, with its minimalist design and its special, functional Power fabric. “The sport tights massage are made of textured Power fabric featuring three-dimensional nubs which massage and tone. Moreover, the fast-drying, breathable nub structure transports moisture away from the body and keeps the skin pleasantly dry.”, explains designer Katrin Prillwitz. The competition was intense: over 6,400 entries were submitted from 54 countries in hopes of receiving the seal of quality.
