Brand of the Year (at Drapers Awards), Bluebella reveals it new ‘Body Bow’ in time for Valentine’s Day – the follow up to what was dubbed as the world most risqué piece of lingerie – the All Wrapped Up Body Bow. The brand has created the Jinx Body Bow dress which allows wearers to tie or untie as they choose! Despite the controversy over the introduction of the original Body Bow, the design was a huge global hit for Bluebella and its stockist, ASOS, and sold out in countries all over the world.
The new Jinx Body Bow dress
The company will be hoping to recreate this success with the body bow dress in chiffon (priced at £38.00)
The award-winning brand has created the Jinx ‘Body Bow’ dress which allows wearers to tie or untie as they choose for a sexy February 14 surprise.
It is being labelled as ‘flirtatious and provocative, allowing women to let their imaginations run wild’.
The All Wrapped Up Body Bow – a giant satin ribbon in red, white or black which is worn across a naked woman’s body like a ribbon on a present – stunned the fashion world.
Bluebella was keen to repeat its success with a brand new lingerie piece which can be unwrapped just like a Valentine’s present. Emily Bendell, Chief Executive of Bluebella, comments: “Like the Body Bow, wearers can tie or untie the Jinx dress any way they like. It can be worn in several different ways to spice up Valentine’s Day. It is a fun way for couples to stylishly bring burlesque to the bedroom because the bra unties so easily and can be taken off very sexily.”
And the original Body Bow
