A first in the luxury market, La Perla launches a try-before-you-buy service in the US and Europe allowing clients the convenience of an at-home-fitting without the need to pay anything upfront. Try & Buy is an exclusive service designed to make it easier to try-on multiple sizes and experiment with new styles, and the service is offered across the brand’s iconic lingerie as well as the newly developed ready-to-wear collection.
“What we do at La Perla is design our pieces from the inside out. We use our lingerie expertise to put bras in our clothing and tailor garments to enhance figures perfectly. Helping our customer discover their perfect fit is our main priority and Try & Buy provides the freedom to do this in the comfort of their own home. It is a remarkable way to bring the world of La Perla closer to the customer,” said Julia Haart, Creative Director at La Perla.
Breaking down the financial barrier to online shopping by ensuring that no charges are made to the client’s credit or debit card until after they decide what to purchase will revolutionise the way customers shop. The aim is to provide women with a solution that is convenient and personal, making it just as easy to find a bra that fits or to select options for a special holiday event at home as you would in-store. The client’s card is not charged when placing the order and items can be trialled for 48-hours, with delivery and insured return shipping included at no cost.
