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Hyosung partners with Bossa to launch new bi-stretch denim collection

by Underlines

Hyosung has partnered with Bossa to introduce Xplay, a new collection of bi-stretch denim with creora® Fit2  at Denim Première Vision. Turkish integrated textile company Bossa has just celebrated 66 years of innovation and leadership, offering high quality products and services in its range of yarn, dyeing, weaving, and denim finishing processes.

“Our reputation was built on innovation and delivering unique consumer value. creora Fit2 has allowed us to create the Xplay bi-stretch collection for the most flattering yet comfortable fitting denim,” shared Mrs Müge Tunceren, Product Development & Marketing Manager of Bossa. creora Fit2 is a proprietary technology, using a creora® yarn for 360 degree stretch offering sleek and flattering fit.

“We developed creora® Fit2 4 way stretch to meet consumer’s needs, looking for better fit & silhouette,” shared David Jang, creora® Marketing Manager for denim. “We partnered with Bossa to develop next generation of denim as consumers will realize its value  as soon as they start wearing it.”

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