Pure London launches its AW18/19 brand campaign We Are London and a new website, offering streamlined and helpful features within the exhibitor and visitor zones including a live chat function and instant messaging to make appointments at the show. Hosting 800 brands across eight curated show sectors, Pure London welcomes over 17,000 UK and international visitors each year, and the new brand campaign highlights the show’s key USP’s including confidence, creativity, education, diversity, internationality and Britishness, trends and emerging talent.
Julie Driscoll, Managing Director at Pure London says: “Our AW18/19 manifesto sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent. From the carefully edited sectors, and brands, to the industry knowledge and smart insight we deliver, we embody fashion at its purest and the passion it incites in all of us. We are Pure London and we continue to feel excited to be at the very heart of the fashion industry.”
Alongside an inspirational, diverse and eclectic brand offering, Pure London’s education programme includes keynote speeches and a seminar programme from respected leaders across the industry providing visitors with the knowledge to help build their businesses, to be resilient, to be international, to be original, to be fashion. The next edition of Pure London will take place from 11th – 13th February at London Olympia. For more information, visit www.purelondon.com.
