Kimberly Wyatt has embarked on a worldwide search to find a group of ‘Warriors’ who represent her positive attitude and love of fitness for the new Zakti AW17 campaign. Nominations for Kimberly’s Warriors will open on 3rd July 2017 to women and girls who celebrate Kimberly’s mantra ‘Be You, Be Fearless, Be Authentic!’ and winners will take part in a campaign photo shoot alongside the former Pussycat Doll wearing styles from her new activewear collection.
The competition will run across Instagram, Twitter, Facebook and look to recruit three women and three girls, who can enter by tagging Kimberly Wyatt and Zakti Active in images or videos and using the hashtag #KWwarriors and #Zaktiactive. Friends and family can also nominate the amazing women in their lives to take part and Kimberly will be asking nominees to shout about what makes them fun, fearless, loud, strong, bold, kind, authentic in an inspiring video which will celebrate positivity, empowerment and diversity.
Kimberly says: “I am so excited to launch my search for Kimberly’s Warriors with Zakti Active and bring together women and kids who embody our shared love of positive energy. I always say, be you, be fearless, be authentic, because it is so important to get that message across to young girls growing up and to have strong role models to look up to.”
Jennie Bianco, Head of Marketing for Zakti Active, adds: “As a dancer and choreographer, Kimberly already inspires women and kids so the search for ‘Kimberly’s Warriors’ was a natural progression from the first collection. We are looking forward to hearing the stories of the nominees and welcoming the winners to the studio in July.”
