Patricia Eve have teamed up with Next to provide an early show for one of the Miraclesuit 2018 lines. Next agreed to showcase the best-selling Madero swimsuit in the new colour, midnight blue, early in July 2017 instead of the usual January 2018 timeline, to see the reactions from consumers to the latest Miraclesuit piece.
Chris Eve of Patricia Eve said: “Next have had a huge season with the Miraclesuit collection yet again, the Madero shape has been a particular success. Given the option to feature again for 2018, they requested an exclusive colour that remains classic but offers a nice point of difference.”
The complete 2018 collection can be viewed at the London Swimwear Show from 16-18 July, where Patricia Eve have extended their stand space to house as much of the new collection as possible for both Miraclesuit and AFS, plus their combined brand Miradonna.
