Beachwear brand Iconique, which used to be a separate brand under the AFS umbrella, will now be known as Iconique by David and Iconique by Vacanze Italiane. This helps to bring fluidity and alignment to the brands, allowing Iconique to pair with the relevant swim brand and make a more complete swim experience for the buyer and the end consumer.
Chris Eve from UK distributor Patricia Eve went to view the 2018 collection earlier this year and said: “We started our trip by going to the AFS offices to view the David, Iconique and Vacanze Italiane lines, as soon as we opened the showroom door we were filled with excitement. The AFS brand is better than ever for 2018 and with the new combined approach to Iconique we hope it will be the best ever for buyers.”
AFS will be shown on the Patricia Eve stand at the London Swimwear Show from 16th to 18th July 2017 as well as the INDX show 6th – 8th August.
