The athleisure phenomenon has led to the creation of the bralette, which isn’t worn under clothes but is designed to be seen. LYCRA® brand premiered its exclusive ‘My Iconic Bralette’ capsule collection of 13 concepts at MAREdiMODA, developed to inspire show visitors as they develop their own bralette concepts and to showcase the exceptional work of LYCRA® brand’s partner mills.
Designed by students at the ISGND Academy of Lecco in Italy and only using fabrics featuring LYCRA® fibre, each bralette in the collection demonstrated the breadth of creativity and technical prowess of the mills that produced them. A single bralette concept was developed for each of the thirteen partner mills: Brugnoli, Dogi International Fabrics S.A., E. Boselli & C., Eusebio Divisione Confidence, Lior, Maglieria Gina, Payen (European Stretch Fabrics–ESF), Penn Italia, Piave Maitex, Sportswear Argentona, Textilsand, Textra, and Wegal & Tricotel.
LYCRA® MOVES™ ATHLEISURE
Athleisure is an increasingly popular lifestyle choice that encourages a healthier, more active life focused on balance and wellness. What began as a platform has quickly evolved into its own segment which will surely experience rapid growth for years to come. It would be easy (and wrong) to dismiss athleisure as a passing fashion trend, however athleisure is a very exciting growth opportunity for businesses in the intimate apparel and beachwear segments, which already possess the experience and expertise needed to expand into this segment.
