Curvy Kate have appointed Lynne Daykin of Lynne Daykin Brands to focus on Curvy Kate’s independent accounts across the UK, amidst a reorganisation and development of the UK sales team. Lynne will be working alongside Clare Tennant and the duo will handle sales, in store support and customer service across the country, looking to build, maintain and strengthen relationships with all accounts.
Lynne has over 20 years’ experience in the lingerie industry, having previously worked for Playtex/Shock Absorber for over 6 years and Anita for a further 4 years before setting up Lynne Daykin Brands in 2011. In addition to Curvy Kate, Lynne Daykin Brands also represents Felina-Conturelle, Sapph, Desigual and Elle Sport.
Rachel Jenkins, Head of Sales said: “We are looking to focus our attention on improving customer relations and service nationwide. The response to Curvy Kate continues to be remarkable and we want to build on that across our entire customer base. It’s important we look after the local market and maintain our strengthening position in the UK and Lynne is the right person to do exactly this.”
With a focus on customer service, things look set to continue at this speed with the brand concentrating on new continuity ranges moving forward, such as Lifestyle, the new value continuity range and Victory, the brand’s first four-part cup design.
