World-renowned Australian model, Jess Hart, has returned to Seafolly to front her second campaign for the Australian brand. The new Summer 3 campaign was shot in the beautiful location of Australia’s own Whitsundays.
Seafolly Castaway Stripe
Jess first became the face of Seafolly in 2009, capturing hearts as the all-Australian girl. Eight years on, she’s made the return from her New York base to become the face of Seafolly once again – synonymous with the modern Seafolly
woman – effortless, confident and active. Acclaimed Australian photographer, Simon Upton, captured the stunning images for his third Seafolly campaign.
Jessica Hart for Seafolly
Swimwear remains the centrepiece of the Summer 3 collection, with unparalleled fit, flattering silhouettes, intricate prints and reimagined florals being the central focus. Four collections are on offer – Castaway Stripe, Island Vibe, Spice Temple and Vintage Wildflower, featuring key trends such as mirror detailing, laser cuts, beading and reimagined vintage florals.
“Seafolly is absolutely delighted to welcome Jess again. Following the success of the 2009 campaign with her and our ethos to celebrate Australian talent and beauty, the full circle demonstrates our dedication in celebrating the soul and roots of Seafolly. Jess was a delight to work with once again and the campaign authentically depicts the Australian beach lifestyle that is essential to Seafolly,” commented Mathew Hayward, Seafolly’s Chief Marketing Officer.
