After launching at Selfridges Body Studio in April 2016, British luxury lingerie label Adina Reay will launch the Lou longline bra and brief in wine exclusively at the London department store for Christmas 2016. Inspired by the 1970’s Italian Riviera, the style is made in entwined guipure metallic lace and satin featuring a scalloped trim.
Designed in the UK, Adina Reay was born out of the desire to find luxurious, contemporary lingerie for DD+ cup sizes. The brand challenges traditional methods of lingerie construction by using whisper-fine yet strong fabrics to create panels and clever seaming to maximise support within the cup, focusing on hidden structural elements and using fabrics with the highest artisan quality – leavers laces, bespoke Austrian embroideries, satins and tulles.
