Millesia brand sold
French luxury lingerie brand, Millesia, has been sold to Belgian entrepreneur, Mr Pascal de Freyne of Luxury Lingerie Investment SA with a handful of investors who bring added value to the project.
The Millesia brand was founded in 1994 by Mr Daniel Perret and his daughter, Veronique and today’s announcement will hasten the brand relaunch with control of the sales channels and a network of B2B agents in Europe but ultimately on a B2C e-commerce route (pricing perfectly synchronized with retailers).
General manager including sales will be based in Luxembourg with a separate development entity in Lyon by the end of 2016. Sales will be handled by Sofie Goris and product collections by Veronique Perret. The brand will be on display at the Salon International in Paris next January.
