British lingerie brand Louise Ferdinand has unveiled its new plan to focus entirely on its menswear and swimwear ranges. Designed by Sandra Palmer, Contour graduate at De Montfort University in Leicester, 1st Man launched in 2014 offering high quality briefs and boxers with a sporty and vintage feel, and the women’s swimwear collection was first introduced for Spring/Summer 2017. The brand continues to trade from the Louise Ferdinand website.
