Ultimo returned to the London Fashion Week catwalk on Saturday 17th September at the latest House of Holland runway show. After featuring the Pixie bralette alongside his AW16 collection, Henry Holland approached Ultimo with the intention of showcasing the latest lingerie styling trend: shapewear worn as outerwear. Ultimo’s brand new shapewear collection hit the runway alongside Henry’s SS17 looks.
“I’m pleased House of Holland has been able to further its relationship with Ultimo,” said Henry Holland. “To me the underpinnings of a collection, be it makeup, hair or lingerie, are critical to creating the runway look, and Ultimo’s shapewear sits seamlessly with my SS17 designs.” Ultimo Managing Director Petra Drali said: “It has been a real honour to have Henry request Ultimo once again for his catwalk show, and we’re delighted to have him take note of our shapewear collection. When designing the pieces, we felt that there was a real need for sexy shapewear, and it is especially validating to have him recognize this trend.”
