British lingerie specialist Panache debuted the brand’s first Modelled by Role Models campaign in 2015, with the aim to change the view that women have few or no role models. This year, women were invited to nominate their role modes as part of the second Modelled by Role Models campaign. Almost 7,000 votes were received and a judging panel had the hard task of selecting the finalists, which were then presented to the general public for voting.
Today, Panache introduces the six models chosen to be part of the 2016 Modelled by Role Models campaign: Danish aid worker Anja Loven, Canadian born plus size model Elly Mayday, Anti-knife and gang campaigner Eliza Rebeiro, Blogger and author Sylwia Blach from Poland, Fundraiser Emily Findlay who has raised money for various charities across Scotland and Jayne Hurditch, founder of the successful charity Amy’s House based in Sheffield.
Victoria Sargeson, Head of Marketing at Panache says: “Panache are proud to be working alongside six inspirational women whose achievements exceed skin deep beauty. The six role models who were chosen by the public looked absolutely stunning in their Panache lingerie, we feel that the set of images really capture their beauty and personalities. We hope that the campaign inspires other women to have the confidence to achieve their dreams and to be happy and comfortable in their own skin.”
Panache will celebrate the unveiling of Modelled by Role Models 2016 at an exclusive event in London later this year and a series of exciting initiatives will take place nationwide including customer fitting events.
Anja Loven – Anja is a Danish aid worker who left her job in retail in 2011 to spend three months as a relief worker in Africa. In 2013 Anja decided to sell everything she owned to move to Nigeria and set up the African Children’s Aid Education and Development Foundation. A famous photograph featuring Anja offering water and biscuits to a malnourished little boy circulated worldwide and helped raise over $1 million for ACAEDF. Anja is wearing Panache Lingerie’s ‘Andorra’ in white.
Jayne Hurditch – Sheffield based charity Amy’s House was founded in 2003 by Jayne Hurditch’s parents Maurice and Meriel Littlewood. Their youngest granddaughter Molly was born with severe special needs and they saw first hand the difficulties their daughter Jayne Hurditch faced caring for Molly. Sadly, Jayne’s older daughter Amy passed away in 1999 after contracting meningitis B and after the devastating event the family set up Amy’s House in her memory. The charity helps parents and carers with disabled children by offering weekend respite with fully qualified staff, and helping motivates Jayne as she remembers the struggles she also faced with her own daughters. Jayne is wearing Panache Lingerie’s ‘Indina’ in black.
Emily Findlay – Emily is a survivor of Neuroblastoma cancer having been diagnosed at the young age of 14. Having battled with cancer and despite going through a relapse, Emily helps children, young adults, and parents who have gone through similar experiences and strives to improve services by fundraising and planning days out for children in hospital. Emily is wearing Panache Lingerie’s ‘Andorra’ in white.
Elly Mayday – Elly is a Canadian born plus size model who promotes body positivity. Elly, who now resides in New York, didn’t think she would be in a position 3 years ago to model having battled with Ovarian cancer, and believes every woman should feel confident and beautiful in their own skin. Elly is proud to promote body confidence and positivity and wears Panache Lingerie’s ‘Tango’ in black.
Sylwia Blach – Polish blogger, author and software programmer Sylwia Blach is an ambassador for disabled people in Poland who has been working with Miss Poland Wheelchair organising Miss Wheelchair World taking place in 2017. Sylwia has also worked with Butterfly Agency Models to enable women with or without disabilities to showcase their beauty regardless of body shape, illness or size. Sylwia is wearing Panache Lingerie’s ‘Andorra’ in white.
Eliza Rebeiro – Eliza is an anti-knife and gang culture campaigner who founded the Lives Not Knives organization when she was just 14 years old. Her charity helps 10,000 young people in South London by educating them on the effects of knife and gang crime, as well as running programs to integrate young unemployed people into society. Eliza is wearing Panache Lingerie’s ‘Envy’ in black.
